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WEBINAR- Using Online Marketing to Grow Your Business - Silver Spring, MD

Thursday, February 16, 2012 2:00PM-3:00PM EST

 
SGMA Thought Leadership Webinar          Netsertive       Google
 
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With many consumers spending 40% of their day on the Internet and 97%* of them using the internet to research products and services that they then buy locally, your Web presence and search engine discoverability is critical. Is your business ready to be found online? Are you being found by the right consumers who are actively seeking your products and services? Even if you don’t sell online, you must be discoverable online. In this hands-on webinar you will learn how to transform online discovery into offline, local sales.

Join SGMA, Buzz Truitt, Director of Business Development at Netsertive, and Samir Janveja, Strategic Partner Manager at Google on February 16, 2012 as we host our first 2012 Thought Leadership Webinar, "Using Online Marketing to Grow Your Business".

Buzz Truitt has more than 20 years of marketing and sales leadership experience working with specialty retailers and manufacturers in the health and fitness, cycling, running, outdoor, snow sports and sporting goods through brands such as Nautilus, StairMaster, Schwinn, Clif Bar, Manitou and Scott USA. Buzz is the Director, Business Development at Netsertive, a high-growth technology company helping product manufacturers and their respective retailers, attract consumers and increase sales with innovative online marketing technology and a unique "Digital Co-Op" platform.

Samir Janveja joined Google in June 2011 as a strategic partner manager in the channel partnerships group, one of Google's fastest growing sales organizations worldwide.  He is responsible for selling Google's AdWords, video and mobile products to small and mid-sized companies through third parties in North America. Previously, Samir worked in leveraged finance for media & technology companies as an associate at Merrill Lynch Capital and as an analyst at BMO Capital Markets and J.P. Morgan.  He received his MBA at the Haas School of Business at UC Berkeley and his bachelor’s degree in business administration at the Ross School of Business at the University of Michigan. 

In this webinar you will learn:

  1. The 4 Steps to Being Discovered Online
  2. Online Marketing 101
  3. Understanding Web Searches and Search Results
  4. Insights on the Shifting Market Climate and Current Trends
  5. Actionable Tips On:
    1. An Effective, Conversion-Optimized Web Presence for Your Business
    2. Powerful Email Marketing
    3. Blogging and Critical Cross-Links
    4. Social Media Outreach and Customer Interaction
    5. Mobile Marketing

 If you have any questions or would like additional information on this webinar please contact Jonathan Michaels, at jmichaels@sgma.com or at 301.495.6321.

* BIA/Kelsey Tracking Study 2010