|
|
Home >> Education and Resources >> Advertising Smart >> Media TipMedia Tip
June 30th, 2008 Broadcast, Cable, and Syndication had their most successful upfront yet, leaving networks & syndicators in control and advertisers, well, potentially out of the driver's seat. If you did not buy in the upfront, how can you still come out ahead? According to Blue Plate Media - "Commit now! Secure inventory for the rest of the year in the next few weeks. This will allow you to secure prime inventory and favorable rates compared to the scraps that will be left - if there are any - come 4th Quarter. The networks predict that all scatter inventory could be gone in the next month." Consider alternate mediums, like online. If TV is the best way to get your message across, Blue Plate Media recommends stretchy spending by placing your TV spots in your target shows online. People are increasingly turning to the internet to watch their shows and are much more open to watching commercials online in order to get their content for free. No matter what your ideal media plans are for September through December of '08, Blue Plate Media highly recommends committing now, as other mediums like radio, print, and out-of-home all stand to benefit by those who get shut out of the scatter TV market. And we didn't even talk about the effect political ads will have! To clear up the confusion and get more sound advice on how to get the most for your advertising dollars in this challenging year, call Blue Plate Media Services, your full service media planning and buying agency that understands your business challenges. Or visit them at www.blueplatemedia.net/sgma. Contact Blue Plate Media Services for more specific information. April 3rd, 2008 Sometimes there is an advantage to add a "non ad" to your mix. An Advertorial is a word used to define advertising that looks and feels like editorial content. It's a common feature in magazines, newspapers, and even online, TV, and radio. The content is a direct push to sell, but it highlights and informs about the product or a related subject that the product aligns well with. It gives added credibility to the advertiser. To create an advertorial-based campaign or to add it to your traditional advertising mix, call Blue Plate Media Services today at 908-918-0202. Contact Blue Plate Media Services for more specific information. January 22nd, 2008 Upfronts generally refer to the period starting in the Spring when Networks present their upcoming programming and advertisers negotiate year long advertising deals. The advantage is that Advertisers are able to lock into spots during key programming, usually at significantly better rates than they could buy otherwise. Scatter is referred to buying spots independently of any prior commitment. During key buying times, such as the 4th quarter holiday season, there may be no inventory left on desirable networks or programming blocks and if there is inventory, the cost will be significantly higher, marked up due to increased demand. So what is right for your Company? If there is a very real chance your TV advertising budget may get pulled entirely, you may want to avoid making an upfront commitment, as the one caveat is that you will be held to your purchased inventory during certain times of the year, such as the 4th Q holiday season. However, if you know you will be doing television advertising, even if you don't know what you will be promoting and how you want to promote it, you will want to take part in the upfront. Work with an Advertising agency who can help guide you towards the right networks and can also pool your spend with their other clients for maximum negotiation power. Play it safe - if need be - and under commit, buying remaining spots in scatter if you get extra dollars. Contact Blue Plate Media Services for more specific information. |
