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Everlast CEO, Neil Morton to Join SGMA Delegates in Washington for National Health Through Fitness Day

Date: 2/28/11

Everlast Worldwide Inc., the global leader in fight sports and fitness is proud to announce that Neil Morton, CEO has been appointed to the SGMA Board of Directors for the 2011-2014 term.  Mr. Morton’s appointment is a testimony to his lifelong commitment of promoting health, wellness and physical fitness through Fight Sports.  "Neil Morton is a great addition to the SGMA Board of Directors and we are thrilled he has agreed to serve.  His experience in leading Everlast and other IBML brands will provide important strategic insight to our Board deliberations." said Tom Cove, President/CEO of the SGMA. 

On March 2, 2011, Mr. Morton will join a delegation of sporting goods and fitness manufacturers, retailers, concerned citizens and well-known professional athletes including Everlast fighter and super middleweight champion of the world, Andre Ward, in Washington DC. The delegation will be in the nation’s capitol lobbying Congress for approval of “Get America Moving” legislation—two initiatives developed to help all Americans become more physically fit.   More information about Everlast Worldwide and its involvement with SGMA's National Health Through Fitness Day can be found at www.everlast.com and www.sgma.com.

About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.  From heavyweight champion Jack Dempsey and middle weight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.  Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions.  Based in Manhattan, Everlast's products are sold across more that 75 countries and 6 continents.  Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.

About SGMA
SGMA, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SGMA produces the industry leading National Health Through Fitness Day on Capitol Hill as well as representing the industry on trade and consumer issues. More information about SGMA membership and SGMA Research can be found at www.sgma.com

For additional information, please contact:
Meredith Harris
212-239-0990
Meredith.Harris@everlast.com