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Fitness EM Appoints Mark Ish as National Sales Director

Date: 10/17/11

Uxbridge, MA (October 17, 2011) – Fitness EM is pleased to announce the appointment of Mark Ish as National Sales Director reporting to Steven Sandler, Vice President of Sales. Ish joins Fitness EM from Altus Athletic, where he served as the Vice President of Sales & Marketing    

“We are very excited to have Mark joining the Fitness EM team,” Sandler said. “Mark brings a wealth of experience in the Fitness & CPG businesses. He represents the next step in building our world class sales organization.”

Prior to joining Altus, Ish worked as the Director of Sales for Wham-O where he was responsible for the sporting goods and big-box retail channels.

Ish earned his Bachelor Degree in Business Administration with an emphasis in Marketing from San Diego State University, where he also played for their Division I Soccer Team.

About Fitness EM
Fitness EM, LLC, headquartered in Uxbridge, MA, a leader in the women’s fitness equipment industry since 1997, strives to empower women with solutions that educate, motivate, and inspire them to be active, healthy, and strong. Fitness EM is an innovator in the design of personal training products and holds over 20 patents within a portfolio of more than 100 products, which are marketed under several brands. Visit www.empowerfitness.com for information about Fitness EM brands and products.

Contact: Karen Polcaro | kpolcaro@fitnessem.com