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State of the Industry Report 2004 Edition

2004

There is further retail consolidation among retailers, as well as manufacturers. Internet sales strengthen. Licensed sales gain momentum. Federal funds back P.E. Those are just a few of the topics in the 2004 SGMA International State of the Industry report. This report provides a look inside the sporting goods industry, nearly a $50 billion industry (at wholesale). This document highlights events that occurred in 2003 and provides a forecast for 2004. Two of the largest segments in the sporting goods industry, athletic footwear and fitness equipment, grew in the second half of 2003 and seem to be accelerating into 2004. Unfortunately, a decline of 3.7% in the sports apparel category offset the gains in athletic footwear and fitness equipment.

Consequently, according to SGMA’s current analysis, U.S. manufacturers’ shipments of sporting goods declined by 0.5% in 2003 to $49.8 billion. Sports licensed products had a banner year in 2003 and sports-related looks continue to be "in fashion." SGMA’s projection is for sales to grow by only 1.3% in 2004. The drop in average selling prices, excess retail capacity, and consumers trained to "buy on sale" are constraining more robust sales growth. However, the companies that participated in the State of the Industry report believe that the industry will do much better in 2004 than 2003. This annual report highlights the key trends in the industry, with statistical information on industry sales and outlooks for major product segments. It provides an insightful look at the broad range of the sporting goods industry segments, an indispensible guide for those inside the industry and a great "backgrounder" for others who want to learn about it. A significant value, since it draws upon information costing many thousands of research dollars. (2004 Edition- 36 pages, 746k)
 
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