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State of the Industry Report 2005 Edition (2005)
It’s
heartening to report that 2004 was a relatively good year for sporting
goods. According to our calculations, the supplier side of the industry
grew by about 4%, roughly in line with the growth of the gross domestic
product. Clearly the strengthening economy helped the industry, and we
hope it will continue to do so in 2005. But there is another important
message woven into this report. It is that the industry is entirely
dependent on two factors for its growth:
- 1. The strength of the economy, a condition that the
industry can do very little about
- 2. The participation by the American people in the
sports, activities and games that represent the foundation of our
businesses
If
participation increases, our businesses will grow more rapidly than the
economy. Over the past decade, participation in almost all the 100
activities measured by American Sports Data has either decreased or
grown more slowly than the overall population itself. While there are a
few bright spots in terms of individual sports and fitness activities,
the overall picture is one of an increasingly sedentary population.
This is not only bad for business, it’s bad for the country. This
annual report highlights the key trends in the industry, with
statistical information on industry sales and outlooks for major
product segments. It provides an insightful look at the broad range of
the sporting goods industry segments, an indispensible guide for those
inside the industry and a great "backgrounder" for others who want to
learn about it. A significant value, since it draws upon information
costing many thousands of research dollars. (2005 Edition -39
pages, 1093k)
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