Home >> Reports >> KSA Perspective 2001 - Sports Brands / Loyal Brands
KSA Perspective 2001 - Sports Brands / Loyal Brands (2001)
In
a flat apparel market characterized by product saturation and sameness
across categories, sport or sport-inspired apparel is faring a bit
better than apparel overall. Traditionally a category that encourages
trial through innovative fabrics, colors, technology, fashion and
performance benefits, athletic apparel brands continued to give
consumers a strong performance in 2000. This FREE report looks at the
consumer's loyalty to sport brands, and explores what successful
marketers are doing to retain and create new loyalty -- specifically
looking at brand awareness, conversion factors, satisfying consumer
needs, quality, fit, and performance-influenced decision factors.
- 2001
Edition - PDF Only (8 pages; 514k)
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