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The National Economy and Its Effect on Sports 2002 (2002)
There
appears is a strong correlation between consumer confidence and
physical activity. The trend is for people to be more involved in
sports activities during hard economic times.
- Download the executive summary of this milestone report
which examines the perceived importance and safety of play as it
pertains to consumer confidence in the economy, involvement in sports
and the general level of physical activity.
- NOTE: Company partners who helped the SGMA
collect this data received a complete analysis of the results.
- Released January 2002 (PDF- 5 pages)
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