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2010 Manufacturers' Sales By Category Report (2010)


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2010 Manufacturers' Sales By Category Report

If there is a specific sporting goods market you are trying to analyze the 2010 edition of the Manufacturers Sales by Category Report can help. The report shows the industry has performed well with the country  still in an economic downtown. It provides the latest figures on over 30 categories of sporting goods ranging from clothes like athletic footwear and apparel to equipment such as sticks and nets. The figures in this report are based on shipments from manufacturers and include:


  • 2007, 2008, 2009 wholesale dollars
  • Projections for 2010 where available
  • Total wholesale dollars for each category
  • % change for 08-09


In 2009, sporting goods equipment sales dipped slightly – down 2.4% -- from $21.8 billion in 2008 to $20.2 billion in 2009. Find details on the five largest categories of sporting goods equipment: firearms/hunting ($3.09 billion); golf ($2.48 billion); fishing ($2.02 billion); camping ($1.70 billion); and optical goods ($1.21 billion). Despite the overall drop in sales, there were categories that registered sales gains: firearms/hunting (up 21.8% to $3.09 billion); martial arts (up 8.3% to $323 million); fishing (up 5% to $2.02 billion); volleyball (balls & sets) (up 3.8% to $58 million); lacrosse (up 3.6% to $61 million); and ice hockey (up 2.3% to $223 million).


For the first time the report includes 2010 projections where available. Use the report to find out which categories remained stable and what ones are windows of opportunity in the 2010 Manufacturers Sales by Category Report.   


Please Note: You are about to purchase a SGMA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you’re ordering is the report you want.  


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