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Sports Participation in America 2010 (2010)

Did you know that:

• there is a strong correlation between participation in PE classes and participation in sports and fitness later in life?
• what has previously been considered the sporting industry’s “enemy” (video games) is now getting people off the couch and physically engaged in the game?

The truth is that the industry is changing and developing new perspectives and priorities, that includes fighting the obesity crisis and getting people more active. So, what are people doing to stay active? Yoga classes, Little League, intramural soccer, camping, weight training, walking, or etc.

Over the years these activities and more have become a fundamental element in today’s American culture. SGMA’s 2010 report on Sports Participation in America reveals these significant trends that prove that whether it’s for the benefits of health or personal enjoyment, sports and fitness activities attract millions of participants year after year.

This report offers the most up-to-date statistics and analysis on over 117 different competitive sports, fitness activities, outdoor endeavors, and recreational pursuits. Each category on a whole has its own review where the latest participation trends are highlighted. But more importantly, this report contains valuable results on participation trends for each individual sport or fitness activity. This includes:

• Summary box of most important facts of participation
• Bar graphs revealing TOTAL and CORE participants
• Pie graph displaying percentage of male and female participants

In addition, the results include Trend Line Charts. These valuable charts provide a more accurate depiction of participation growth and decline, rather than year to year changes which can be volatile. And the information doesn’t stop there. Another table reveals valuable consumer data on:

• Average household income
• Average age
• Average days participated
• Percentage participating for 1^st time

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