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2010 SGMA Tracking The Fitness Movement Report (2010)
SGMA's 2010 Tracking the
Fitness Movement Report is the annual report from
SGMA/AFIRM on the state of the fitness industry which includes separate
analysis of the commercial and Retail markets, the view from a fitness
professional on the frontline and a unique top ten analysis of the
fitness participant.
Listed below are some of the highlights of SGMA's 2010 Tracking the Fitness
Movement Report:
- Dedicated
Participants. Stationary cycling, stretching,
and walking for fitness are the activities where there are at least
twice as many ‘core’ participants as there are ‘casual’ participants.
- Sales Leaders.
The two fitness machine categories which generate the most sales are
treadmills ($1.027 billion) and elliptical machines ($913 million).
- Top Five in
Fitness. The five most popular fitness activities in the
U.S. are walking for fitness, treadmills, running/jogging, stretching,
and hand weights.
- Fittest
Cities. The top five cities in the U.S. with the
highest rates of ‘core’ participation in fitness activities (per
capita) are San Diego, Charlotte, Miami/Fort Lauderdale,
Phoenix/Prescott, and Los Angeles.
- Senior
Scene. Of the 8.7 million aquatic exercisers,
more than 50% of the participants are at least 45 years old.
- Club
Appeal. Those working out at clubs enjoy
networking with other professionals and, in some cases, can relieve the
stress that accompanies unemployment.
- Home vs.
Clubs. Those who work out at clubs tend to
consider themselves more fit than those who work out at home.
- The Club
Scene. According to the International Health
& Racquet Sports Association, 45.3 million people were members
of health clubs in the U.S. in 2009. That number is expected
to increase by 6.2% in 2010.
Tracking the Fitness Movement is FREE
for all CORPORATE Members. Associate members can order the report for $325.
Are you a non-member who would benefit from this critical information?
If so, don’t wait! Order your copy for $695.
To access the 2010 Tracking the
Fitness Movement Report which was presented on August 31, 2010, visit
the link below (please note that you must be a current SGMA Member to
access the presentation):
https://www.sgma.com/webinar/2010ttfm
 Download sample PDF (requires Adobe Acrobat Reader)
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