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2011 TRACKING THE FITNESS REPORT -- NEW RELEASE!! (2011)


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2011 TRACKING THE FITNESS REPORT -- NEW RELEASE!!

This report includes information unlike anything published before regarding generation y, social networking, and fitness & exercise. Is it possible that computer use and a passion for social media are responsible for the growth in group exercise? What is it that influences these generations’ age groups and their activity levels? Answers to these questions, along with charts, key trends, and advice panels can all be found in the 2011 Tracking the Fitness Movement Report.

Some facts from this years’ edition of Tracking the Fitness Movement are listed below:

  • Core aerobic fitness participants make up three of the top five core fitness activities in 2010 including walking, treadmill usage, and running/jogging.
  •  A definitive shift towards group exercise is a key trend due to social aspects and being provided with motivators.
  • Facebook and social media play a big role in getting the younger generations more active according to experts Todd Miller and Karen Jashinsky.
  • According to the physically active by age chart, the highest percentage of actives were aged 45-54 years making up 16.9%
  • The breakdown of actives by location provides that actives over the age of 45 were more likely to workout at home, while actives between the ages of 25-34 were more likely to work out at a health club.
  • Inactive Americans were the most interested in low-impact activities that would make them physically fit, however these inactives were also content with doing nothing.

The 2011 Tracking the Fitness Movement Report webinar will be presented July 21st at 2:00 pm EST.  


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