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Home >> Reports >> Q4 2011 - The Pulse: Sports and Fitness Confidence IndexQ4 2011 - The Pulse: Sports and Fitness Confidence Index (2011)Purchase This Report
The heart of this new report is SGMA’s newly created Sports and Fitness Confidence Index. The SFCI, as we are calling it, has been developed to provide a periodic, comparable snapshot of our industry’s overall health from both the consumer and trade perspectives. Each quarter, we will survey over 1,000 American Sports and Fitness consumers on their intentions to participate in sports and fitness activities, as well as their likely expenditures on related equipment and fees. The industry will be surveyed to provide additional inputs on hiring, shipments and overall business climate-;all to be integrated into this measurement. In The Pulse Report, you will find results of the quarterly SFCI survey along with insights and analysis from the SGMA research team. Our goal is to provide our members and partners timely data points and forecasts to highlight trends and assist decision-making. We hope this data can be of further value to you in discussions with media, analysts, investors, board members and others interested in the health of our industry.
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