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Sports Participation in America 2007

2007

In 2006, of the estimated 274.1 million Americans aged 6 and older, roughly 78% participated in a sport, fitness, or outdoor activity. Needless to say, the majority of America is taking part in some way, shape, or form. And SGMA has the most up-to-date tools for analyzing this huge and diverse market. With new innovative research methods, this SGMA report offers a detailed look at a major new direction in research on sports participation in America. By taking advantage of the internet, more people were asked more questions about more sports than ever in the past! The online research efforts offer more reliable results with more than 60,000 completed surveys. In addition, the online process is not only much faster and more efficient; it gives companies the opportunity to go back to survey panelists with follow-up questions.

The 2007 Sports Participation in America Report offers statistics and analysis on over 100 different competitive sports, fitness activities, outdoor endeavors, and recreational pursuits are presented. Each category on a whole has its own review where the latest participation trends are highlighted. But more importantly, this report contains valuable results on participation trends for each individual sport or fitness activity. This includes:

• Summary box of most important facts of participation
• Bar graphs revealing TOTAL and CORE participants
• Pie graph displaying percentage of male and female participants

And the information doesn’t stop there. Another table reveals valuable consumer data on:

• Average household income
• Average age
• Average days participated
• Percentage participating for 1^st time

Did you know that 31% of all triathlon participants tried it for the first time last year? Or that nearly 52 million Americans participated in some form of fishing? Or how organized team sports dominated casual, pick-up games? Want to know more? Find out today in the coveted 2007 Sports Participation in America Report! The information in this report is indispensable to our sporting goods industry.

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