Insight Overview
 For decades, SGMA has been a trusted source for research and analysis on sports and fitness issues. Our extensive research capabilities, along with broad and deep industry expertise, puts SGMA in a unique position to provide insight into trends and developments in the business of sport. Our research covers dozens of topics, from market trends to organizational best practices, to custom studies for many of the industry’s leading brands.
- Participation Reports:
These reports measure playing interest in more than 100 competitive sports, fitness activities, outdoor endeavors, and recreational pursuits.
- Industry Reports:
SGMA industry reports highlight the key trends in the industry, with statistical information on industry sales and outlooks for major product segments.
- Market Segment Reports:
These reports provide the most complete and concise view of critical market segments.
- Financial Reports:
Discover the financial state of the domestic sporting goods industry based upon actual financial results of sporting goods companies.
- Syndicated and Custom Research:
SGMA Membership can provide unique insights for your company by turning data into insightful custom studies, projects and presentations.
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